In recent years, I've gradually learn to shop and gab with the owners/employees like a grown-up. I grew up around adults who are quiet and a little reserved so casual socializing with strangers does not come naturally to me. I'm fortunate to have some excellent teachers recently. L and E are both experts at this and I benefit much by observing them. I also had the chance to work with LB who has high expectations for customer service & quality and is not shy about voicing his opinion in an effective manner.
For example, I got some complimentary service from a couple of stores today by putting these new skills to practise. I went shopping for a new pair of eye-glasses today. This is usually one of my least favourite things to shop because it takes forever to find a frame that I like. Well, to make my experience more pleasant, I chatted with the shopkeepers using my "friendly informed consumer" persona and got some excellent recommendations. They also serviced my old pair of glasses too.
I went to the fragrance counter at a large department store to check out Calvin Klein's Euphoria. It is my latest favourite fragrance. After talking to the sales representative for a bit, I asked him for a sample so I can really test it at home (there's nothing worse than getting an expensive bottle of fragrance only to find that its notes distort by your skin's pH). He was glad to satisfy this small request for a potential future sale.
As old fashion as it sounds, I also think it's important to develop a relationship with my favourite stores and become a repeat customer whom they remember. Some people do it unconsciously but it is a skill that I'm slowly developing. To me, it is about building a list of "my places" where I know that I can come back again and again because they know my taste and shopping habit. In a way, it is an effective way to run my life more smoothly.
I think human interaction is really the best and worst part about shopping in person. When you work with wonderful sales representatives, you can really leverage their knowledge and expertise. On the flip side, dealing with uninterested or rude employees can be so vexing. Even though I enjoy the convenience and occasional great deals from online shopping, I don't think I will give up my in-person shopping experience anytime soon.